Not all unexpected moments on the road have to fill you with dread. For this campaign, we wanted to get people to switch their focus onto lighter side of driving, moments of joy and celebration, rather than a dreaded flat on the A35. Embrace those unique and personal moments in the car that weren’t expected. Like when you said ‘I do on junction two’, or that time you were treated to some impromptu cow conga. Anything can happen if you embrace the unexpected with AVIVA.