ART DIRECTOR. social.design.copy.film.

LATEST WORK

LATEST WORK ⋆

Captain morgan

CAPTAIN MORGAN NEEDED A RADICAL UPDATE, ONE THAT REFLECTED THE VALUES OF ITS AUDIENCE, EMBRACING SPIRITED SPONTANEITY AND IRREVERENT FUN. A MOVE THAT ENSURED THE TIRED TROPES THAT INCLUDED PIRATES, GALLEONS AND CHESTS FLOWING WITH GOLD WERE LEFT AT THE BOTTOM OF THE OCEAN. 

I HELPED LEAD A GLOBAL CAMPAIGN THAT CAPTURED A SERIES OF OCCASIONS THAT DEFINED THESE NEW BRAND VALUES, OCCASIONS THAT BROUGHT THE CREW TOGETHER, REVELLING IN THE MOMENT. FROM A PIZZA PARTY WITH A UNIQUE TWIST ON A PINEAPPLE TOPPING THROUGH TO WHAT CAN ONLY BE DESCRIBED AS A BBQ FOOSBALL TABLE THAT SAW TEAM CORN VS TEAM CHICKEN.

LATEST WORK

LATEST WORK ⋆

HI. I’M JONATHAN, AN AWARD-WINNING SENIOR CREATIVE WITH 15 YEARS OF EXPERIENCE ACROSS ATL, SOCIAL, DIGITAL AND PR INDUSTRIES.

AS A SENIOR CREATIVE, I SPECIALISE IN CRAFTING BOLD, CULTURALLY RELEVANT CAMPAIGNS THAT RESONATE DEEPLY WITH AUDIENCES ACROSS DIGITAL, SOCIAL AND BRAND. WITH A BACKGROUND IN BOTH AGENCY AND IN-HOUSE ROLES, I HAVE EXTENSIVE EXPERIENCE DEVELOPING DISRUPTIVE, TREND-DRIVEN IDEAS THAT PUT BRANDS AT THE FOREFRONT OF CONVERSATIONS AND CULTURAL MOMENTS.

I’M PASSIONATE ABOUT STORYTELLING, USING A MIX OF COMPELLING NARRATIVES AND VISUALLY STRIKING CONTENT TO ENGAGE AND CONNECT EMOTIONALLY WITH CONSUMERS. WHETHER DEVELOPING PLANNED CAMPAIGN CONCEPTS OR REAL-TIME CONTENT, I THRIVE ON TURNING CULTURAL TRENDS INTO BRAND-DEFINING OPPORTUNITIES THAT SPARK CONVERSATION AND DRIVE ENGAGEMENT.

COLLABORATING CLOSELY WITH CREATIVE DIRECTORS AND STRATEGISTS, I ENSURE EVERY IDEA IS EXECUTED FLAWLESSLY ACROSS ALL TOUCHPOINTS, MAINTAINING THE HIGHEST CREATIVE STANDARDS AND DELIVERING IMPACTFUL RESULTS. WHETHER IT’S SHARP COPY, DYNAMIC VISUALS, OR OVERSEEING PRODUCTION, I PRIDE MYSELF ON CREATING CONTENT THAT MAKES AN IMPACT AND BRINGS BRANDS TO LIFE.

Sharing my screen

clients

ABSOLUT
SAMSUNG
MICROSOFT
VIRGIN
BMW
VODAFONE
ADIDAS
EY
AVIVA
COCA-COLA
GUINNESS
LEXUS
BBC
NISSAN
MARS
COSTA
CAPTAIN MORGAN
PEPSI
GLENLIVET
SMIRNOFF
VOXI MOBILE
CAMPO VIEJO

agencies

JWT
LEO BURNETT
VCCP
RKCR/Y&R
EXPOSURE
TMW
PROXIMITY
FCB INFERNO
SAATCHI & SAATCHI
DDB REMEDY
CHEIL
BMB
HOGARTH
RPM
THE CORNER
CREATIVE SPARK
MARS AGENCY
PERNOD RICARD

awards

NMA SITE OF THE WEEK 
IAB CREATIVE SHOWCASE RUNNER-UP
CAMPAIGN AWARDS – RUNNER UP 
IMA AWARDS – WINNER 
BIMAS  – RUNNER UP
IPA 5 CREATIVE TEAM WINNER
YCN WINNER X2
D&AD COMMENDATION