ART DIRECTOR. social.design.copy.film.

LATEST WORK

LATEST WORK ⋆

Captain morgan

CAPTAIN MORGAN NEEDED A RADICAL UPDATE, ONE THAT REFLECTED THE VALUES OF ITS AUDIENCE, EMBRACING SPIRITED SPONTANEITY AND IRREVERENT FUN. A MOVE THAT ENSURED THE TIRED TROPES THAT INCLUDED PIRATES, GALLEONS AND CHESTS FLOWING WITH GOLD WERE LEFT AT THE BOTTOM OF THE OCEAN. 

I HELPED LEAD A GLOBAL CAMPAIGN THAT CAPTURED A SERIES OF OCCASIONS THAT DEFINED THESE NEW BRAND VALUES, OCCASIONS THAT BROUGHT THE CREW TOGETHER, REVELLING IN THE MOMENT. FROM A PIZZA PARTY WITH A UNIQUE TWIST ON A PINEAPPLE TOPPING THROUGH TO WHAT CAN ONLY BE DESCRIBED AS A BBQ FOOSBALL TABLE THAT SAW TEAM CORN VS TEAM CHICKEN.

LATEST WORK

LATEST WORK ⋆

HI, I’M JONATHAN—AN AWARD-WINNING SENIOR CREATIVE & ART DIRECTOR WITH 15+ YEARS IN CREATIVE ADVERTISING, SPANNING FILM, VIDEO, SOCIAL, EVENTS,PR, GUERRILLA, AND EXPERIENTIAL MARKETING.

I’VE HAD THE PRIVILEGE OF WORKING BOTH AGENCY-SIDE AND IN-HOUSE WITH LEADING BRANDS LIKE DIAGEO, SAMSUNG, MICROSOFT, BMW, EY, AND VODAFONE, SPECIALISING IN CRAFTING BOLD, CULTURALLY RELEVANT CAMPAIGNS THAT CONNECT WITH AUDIENCES FROM CONCEPT TO EXECUTION.

COLLABORATING CLOSELY WITH COPYWRITERS, CREATIVE DIRECTORS, AND PRODUCERS, I ENSURE EVERY PROJECT IS NOT ONLY DELIVERED ON TIME BUT ALSO PUSHED TO ITS CREATIVE POTENTIAL. WITH DEEP UNDERSTANDING OF ADOBE CREATIVE SUITE, I CAN BRING IDEAS TO LIFE THROUGH ART DIRECTION, IDEATION, FILM & VIDEO TREATMENTS, PRODUCTION, STORYTELLING, BRANDING, DIGITAL CONTENT, SOCIAL MEDIA CAMPAIGNS, AND ANIMATION. WHETHER LEADING A CAMPAIGN OR REFINING THE FINER DETAILS, I THRIVE ON CREATING WORK THAT MAKES A GENUINE IMPACT.

Sharing my screen

clients

ABSOLUT
SAMSUNG
MICROSOFT
VIRGIN
BMW
VODAFONE
ADIDAS
EY
AVIVA
COCA-COLA
GUINNESS
LEXUS
BBC
NISSAN
MARS
COSTA
CAPTAIN MORGAN
PEPSI
GLENLIVET
SMIRNOFF
VOXI MOBILE
CAMPO VIEJO

agencies

JWT
LEO BURNETT
VCCP
RKCR/Y&R
EXPOSURE
TMW
PROXIMITY
FCB INFERNO
SAATCHI & SAATCHI
DDB REMEDY
CHEIL
BMB
HOGARTH
RPM
THE CORNER
CREATIVE SPARK
MARS AGENCY
PERNOD RICARD

awards

NMA SITE OF THE WEEK 
IAB CREATIVE SHOWCASE RUNNER-UP
CAMPAIGN AWARDS – RUNNER UP 
IMA AWARDS – WINNER 
BIMAS  – RUNNER UP
IPA 5 CREATIVE TEAM WINNER
YCN WINNER X2
D&AD COMMENDATION