Malibu wanted to create some noise for the 1st of April, a time when brands like to drop some dubious products that still manage to catch out some unsuspecting, rum aficionados. This time we created an aged version of the classic white rum, complete with an outrageously OOT bottle and surreal serve. All thanks to some bloke who was made in Chelsea. This was all played out via Malibu’s social accounts, press, and influencer PR.