absolut
FOR THE LAUNCH OF ABSOLUT'S NEW PASSIONFRUIT MARTINI RTD, I DEVELOPED A DIGITAL CAMPAIGN THAT CELEBRATED THE CONVENIENCE OF ENJOYING A BAR-QUALITY COCKTAIL ANYTIME, ANYWHERE. THIS WAS FOLLOWED BY A SERIES OF BRANDED SOCIAL CONTENT, DESIGNED TO DRIVE AWARENESS AND ENCOURAGE TRIAL IN A HIGHLY COMPETITIVE DRINKS SEGMENT.