absolut

FOR THE LAUNCH OF ABSOLUT'S NEW PASSIONFRUIT MARTINI RTD, I DEVELOPED A DIGITAL CAMPAIGN THAT CELEBRATED THE CONVENIENCE OF ENJOYING A BAR-QUALITY COCKTAIL ANYTIME, ANYWHERE. THIS WAS FOLLOWED BY A SERIES OF BRANDED SOCIAL CONTENT, DESIGNED TO DRIVE AWARENESS AND ENCOURAGE TRIAL IN A HIGHLY COMPETITIVE DRINKS SEGMENT.

absolut

ABSOLUT HAS A LOYAL, CULTURALLY ATTUNED COMMUNITY, SO STAYING ON TOP OF SOCIAL TRENDS AND DELIVERING THOUGHTFUL CONTENT REINFORCING THE BRAND’S STRONG POSITIONING WAS KEY.

absolut anywhere

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