TO CELEBRATE THE LAUNCH OF GLENLIVETS’ NEW, CARIBBEAN RESERVE - A SINGLE MALT THAT IS AGED IN OLD RUM BARRELS - I DEVELOPED A SERIES OF ECRM CONTENT THAT EMBRACED THE SIGHTS, SMELLS AND SOUNDS OF THE CARIBBEAN. THIS RESULTED IN THE GLENLIVET BBQ CLUB, A COMPREHENSIVE SUMMER GUIDE THAT WAS FULL OF UNIQUE FOOD RECIPES, BBQ CHEATSHEETS AND A LTD EDITION HOT SAUCE THE INFUSED THE TRADITIONAL SCOTTISH HERITAGE WITH THE SOULFUL, CARIBBEAN FLAVOURS.