Captain morgan
CAPTAIN MORGAN NEEDED A RADICAL UPDATE, ONE THAT REFLECTED THE VALUES OF ITS AUDIENCE, EMBRACING SPIRITED SPONTANEITY AND IRREVERENT FUN. A MOVE THAT ENSURED THE TIRED TROPES THAT INCLUDED PIRATES, GALLEONS AND CHESTS FLOWING WITH GOLD WERE LEFT AT THE BOTTOM OF THE OCEAN.
A SERIES OF OCCASIONS were created to BRing THE CREW TOGETHER. FROM A PIZZA PARTY WITH A UNIQUE TWIST ON A PINEAPPLE TOPPING TO A BBQ FOOSBALL TABLE THAT SAW TEAM CORN VS TEAM CHICKEN.
showing up on social.
EACH OCCASION WAS BROUGHT TO LIFE WITH A COMPREHENSIVE SUITE OF ADAPTIVE SOCIAL MEDIA ASSETS, DESIGNED WITH DYNAMIC VISUALS AND ENGAGING CAPTIONS, READY TO ROLL OUT AT A MOMENT'S NOTICE.
