Captain morgan

CAPTAIN MORGAN NEEDED A RADICAL UPDATE, ONE THAT REFLECTED THE VALUES OF ITS AUDIENCE, EMBRACING SPIRITED SPONTANEITY AND IRREVERENT FUN. A MOVE THAT ENSURED THE TIRED TROPES THAT INCLUDED PIRATES, GALLEONS AND CHESTS FLOWING WITH GOLD WERE LEFT AT THE BOTTOM OF THE OCEAN. 

A SERIES OF OCCASIONS were created to BRing THE CREW TOGETHER. FROM A PIZZA PARTY WITH A UNIQUE TWIST ON A PINEAPPLE TOPPING TO A BBQ FOOSBALL TABLE THAT SAW TEAM CORN VS TEAM CHICKEN.

showing up on social.

EACH OCCASION WAS BROUGHT TO LIFE WITH A COMPREHENSIVE SUITE OF ADAPTIVE SOCIAL MEDIA ASSETS, DESIGNED WITH DYNAMIC VISUALS AND ENGAGING CAPTIONS, READY TO ROLL OUT AT A MOMENT'S NOTICE.

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