COINCIDING WITH A NEW REBRAND, DELIVERY APP WANTED TO DELIVER SOME ENGAGING CONTENT THAT HELPED TO DRIVE BRAND AWARENESS AND REINFORCE ITS MAIN DIFFERENTIATORS. WITH RIO FERDINAND BEING ONE OF THE KEY STAKEHOLDERS, IT SEEMED APPROPRIATE THAT HE SHOULD BRING HIS EXPERIENCE AS AN ELITE ATHLETE AND GIVE THE DELIVERY APP TEAM ITS FIRST OFFICIAL PEP TALK