MALIBU XO
MALIBU WANTED TO CREATE SOME NOISE FOR THE 1ST OF APRIL, A TIME WHEN BRANDS LIKE TO DROP SOME DUBIOUS PRODUCTS THAT STILL MANAGE TO CATCH PEOPLE OUT. INTRODUCING MALIBU XO, A DREAMT-UP VERSION OF THE CLASSIC WHITE RUM, COMPLETE WITH AN OUTRAGEOUS BOTTLE AND SURREAL SERVE. ALL THANKS TO SOME BLOKE WHO WAS MADE IN CHELSEA. THIS WAS ALL PLAYED OUT VIA MALIBU’S SOCIAL ACCOUNTS, PRESS, AND INFLUENCER PR.
Malibu xo
12 years in the making.*
A sublime serve.
WE SET OUT TO CRAFT THE MOST OSTENTATIOUS SERVE, ONE THAT WAS AS FANTASTICAL IN ITS PRESENTATION AS THE DRINK ITSELF. FROM RUM AGED IN COCONUTS TO PEACOCK FEATHERS AND SWIRLING DRY ICE, EVERY ELEMENT WAS DESIGNED TO CAPTIVATE THE SENSES AND ELEVATE THE EXPERIENCE TO SOMETHING TRULY UNFORGETTABLE.
