samsung
WHILST BEING PART OF THE LEAD, SOCIAL TEAM AT SAMSUNG, I WAS INVOLVED IN THE CREATION AND DELIVERY OF A RANGE OF ENGAGING CONTENT ACROSS ALL OF ITS TECH, MOBILE, AND HOME APPLIANCES ACCOUNTS. FROM GLOBAL HANDSET LAUNCHES TO IMMERSIVE, EXPERIENTIAL EVENTS WITHIN LONDON’S WESTFIELD RETAIL CENTRE. HERE’S JUST A SMALL SELECTION OF THAT WORK.
TO SHOWCASE THE VR capABILITIES OF THE NEW SAMSUNG GALAXY, AN IMMERSIVE EXPERIENCE FOR HALLOWEEN was created AT THE WESTFIELD STRATFORD. THE ZOMBIE CAGE PLACED USERS IN A MYSTERIOUS ROOM WHICH WAS QUICKLY INVADED BY A GROUP OF RABID ZOMBIES. THE KICKER WAS WHEN THEY REMOVED THEIR HEADSET AND BE CONFRONTED BY ONE IRL.
WEstfield takeover
WHEN ZOMBIES ATTACK.
SAMSUNG'S GLOBAL CAMPAIGN WAS ABOUT RECOGNISING THE TECHNOLOGICAL ACHIEVEMENTS OF THE BRAND, REMINDING ITS AUDIENCE OF HOW FAR THINGS HAVE COME. TO COINCIDE WITH THAT, A LTD EDITION HANDSET MYSTERIOUSLY APPEARED ON THE UK WEBSITE ALONGSIDE OTHER HANDSETS ON APRIL 1st
A MIXTURE OF PAID AND ORGANIC CONTENT WAS CREATED THROUGHOUT THE YEAR, POPULATING ALL OF SAMSUNGS SOCIAL CHANNELS, HELPING TO MAINTAIN COMMUNITY ENGAGEMENT, BRAND LOYALTY AND PRODUCT AWARENESS.
