TWO POWERHOUSE BRANDS JOINED FORCES TO LAUNCH AN EXCITING NEW PRODUCT. TO CELEBRATE THIS INCREDIBLE COLLABORATION, I PLAYED A KEY ROLE IN DEVELOPING A COMPREHENSIVE GLOBAL TOOLKIT, WHICH FEATURED FRESH COMMUNICATION STRATEGIES AND INNOVATIVE SHOPPER ACTIVATIONS. THESE INITIATIVES WERE CRUCIAL IN DRIVING SALES AND BOOSTING BRAND AWARENESS, LEAVING A LASTING IMPACT ON THE GLOBAL DRINKS MARKET.